The Bivings Report: The Magic Is In the Makeup
This post originally appeared in the Bivings Report on March 24, 2010.
In the world of website and graphic design, image is everything, and with it, the art accompanying the project just as significant. While businesses frequently face the challenge of finding images that appropriately represent their organizations and/or services, it is not to say that success will be found 100% of the time. Surprisingly, the most important aspect of their presentation can often times appear rushed, or other times under cooked.
The entire concept of image retouching is similar to that of a magician: The viewer should never be in on the trick.
Image manipulation is truly an art, and nowadays when a 15 year-old can remove a lingering pimple before posting party pics to Facebook, everyone is in on the act, albeit with mixed results.
I am always on the search for examples of what I’d like to call “photostopping,” where both the photo and reality end, leaving you wondering why an effort was made at all.
I find myself endlessly entertained by the website Photoshop Disasters, featuring examples of poorly implemented designs that actually make it past the cutting room floor. Viewing the site, you would be surprised at the epidemic of models missing limbs in advertisements.
This example comes from the Polish edition of the Microsoft website. While it is not uncommon to come across websites using the same stock images, it would seem that there are only so many of the standard “diversity” business shots available.
In the image, one businessman is clumsily swapped for another, going as far as neglecting the color of the replaced man’s hand. While you could potentially excuse other companies for shoddy design, please remember— this is MICROSOFT!
And I haven’t even touched the subject of the obvious white MacBook prominently featured in the center of the shot.
Source: Photoshop Disasters
Further reading: Joe Wertz: The Politics of Photoshop — 10 Historic Doctored Photos