I am always thrilled when I get to support the endeavors of friends and former colleagues. It is even more rewarding when I am able to extract their vision from their brain.
Anchor Collaborative Strategies is the brainchild of David Beard. The effort aims to “achieve the goals of organizations and agencies in their policy, advocacy, and coalition building efforts.”
The nautical-themed logo (with nods to the Pacific Northwest where the founder was raised) features a hyper-stylized ballast alongside of a contemporary sans serif font.
Two of my favorite iterations includes an emblem that combines the anchor shape with the letter A, as well as the anchor icon being enveloped by a thick rope.
Check out the process below!
Here are a sample of some of the directions offered to the client.