The Catholic Charities of the Archdiocese of Washington provides the District of Columbia with services including meals, healthcare, legal and financial assistance, housing and sheltering, and educational programs.
In 2020, CCADC served more than 235,000 people during a time of unprecedented challenges. Ultimately, their work reached 22 percent more people than the previous year.
In addition, they celebrated the completion of a historic $100 million fundraising campaign, which ensures that their social programs will continue for many years to come.
Easily my favorite project of the year, my work with the communications team highlights the aforementioned areas of work using stats, personal stories and images of the community they serve.
For their second annual report of the COVID era, the client wanted a piece that was uplifting and celebratory in tone.
For the second year, I have had the great fortune of collaborating with my colleague Maria Mandle of CreativeCouch Designs. Our process included presenting the client with two different concepts, bridged with the same font and color palettes, before settling on the final direction.
To match the theme, we utilized bright colors along with a subtle stained glass pattern. Diagonal shapes and angles followed throughout the report, and images had a thick white border, creating the intimate effect of a Polaroid snapshot.