PEW: Unique Device Identifiers

From 2010-2017, I served as Creative Officer at the Pew Charitable Trusts, an independent non-profit, non-governmental organization whose stated mission is to serve the public interest by “improving public policy, informing the public, and stimulating civic life.” The Trusts’ public policy areas include the environment, state policy, economic policy and health and human services. You will find samples of my contributions below (such as this full-scale illustration), as well as links to accompanying material.


The UDI has the potential to revolutionize the way medical devices are identified and tracked throughout the health care system—from product procurement, through the revenue cycle, to patient use.

Report design

Device Identification report

Implementing Unique Device Identification (September 2015)