The mission of the U.S. Travel Association is to increase travel to and within the United States.
I was tasked with producing their 2017 Annual Report in compliance with their brand guidelines. The cover featured an embossed pattern of lines. Inside, the spread progresses through four color-coated tabbed sections touting different successes from the past year. As the reader progresses, the page size on the right side increases.
You can find it in full at the following link: http://annualreport.ustravel.org